A publication of the Archaeological Institute of America

225,000
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(MRI Doublebase 2012)
850,000
Average Monthly Page Views
(Google Analytics)
300,000
Average Monthly Unique Visitors
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1,100,000+
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Print Media Kit: Active Readers
% ARCHAEOLOGY ARCHAEOLOGY INDEX
PARTICIPATED IN CIVIC ACTIVITIES
LAST 12 MONTHS:
Participated in Environmental Groups/Causes15.4370
Written something that has been published11.5391
Written to an Elected Official25.6201
Written to Editor of Magazine/Newspaper18.0414
Influentials (3 or more of the above)29.2327
PARTICIPATED IN CULTURAL ACTIVITIES
LAST 12 MONTHS:
Visit museums65.7429
Take education courses25.8362
Attend Music/Dance/Live Theatre52.0161
Participated in Charity Events31.5n/a
Participated in Photography27.6248
Participated in Book Clubs14.0513
PARTICIPATED IN SPORTS ACTIVITIES
LAST 12 MONTHS:
Snorkeling/Skin Diving5.3270
Backpacking/Hiking25.9239
Canoeing/Kayaking10.0205
Sailing3.7291
White Water Rafting1.9151
Cross-Country/Downhill Skiing5.8179
Scuba Diving2.8249

Source: 2011 GFK MRI Subscriber Study