A publication of the Archaeological Institute of America

225,000
Guaranteed Rate Base
(MRI Doublebase 2012)
609,405
Average Monthly Page Views
(Google Analytics 2012)
293,341
Average Monthly Unique Visitors
(Google Analytics 2012)
Print Media Kit: Active Readers
% ARCHAEOLOGY ARCHAEOLOGY INDEX
PARTICIPATED IN CIVIC ACTIVITIES
LAST 12 MONTHS:
Participated in Environmental Groups/Causes15.4370
Written something that has been published11.5391
Written to an Elected Official25.6201
Written to Editor of Magazine/Newspaper18.0414
Influentials (3 or more of the above)29.2327
PARTICIPATED IN CULTURAL ACTIVITIES
LAST 12 MONTHS:
Visit museums65.7429
Take education courses25.8362
Attend Music/Dance/Live Theatre52.0161
Participated in Charity Events31.5n/a
Participated in Photography27.6248
Participated in Book Clubs14.0513
PARTICIPATED IN SPORTS ACTIVITIES
LAST 12 MONTHS:
Snorkeling/Skin Diving5.3270
Backpacking/Hiking25.9239
Canoeing/Kayaking10.0205
Sailing3.7291
White Water Rafting1.9151
Cross-Country/Downhill Skiing5.8179
Scuba Diving2.8249

Source: 2011 GFK MRI Subscriber Study