A publication of the Archaeological Institute of America

225,000
Guaranteed Rate Base
(MRI Doublebase 2012)
850,000
Average Monthly Page Views
(Google Analytics)
300,000
Average Monthly Unique Visitors
(Google Analytics)
1,100,000+
Facebook "Likes"
Print Media Kit: Reader Profile
% ARCHAEOLOGY ARCHAEOLOGY INDEX
SEX
Male49.9103
Female50.197
AGE
35+12.0n/a
50+86.6na
Median Age66.9147
MARITAL STATUS
Married 56.5103
EDUCATION
Post Graduate Degree 29.5328
Graduated College + 71.2286
Any College89.2162
OCCUPATION
Arts, Design, Food, Sports4.2186
Education, Training, Library15.0232
Healthcare Practitoners10.1185
Technical2.9258
Legal2.9258
Management22.9206
Professional and Related40.5182
Retired53.6322
Working37.362
HOUSEHOLD INCOME
$200,000 +6.2136
$100,000 - 199,99916.5n/a
$75,000 +11.281
Median Income$65,300109
75,000 +$185,700120
NET WORTH
$1,000,000 +12.9n/a
$500,000 +44.3n/a
Median Net Worth$ 429,900n/a
Average Net Worth$584,200n/a
OWN HOME
200,000 +11.7135
250,000 +7.9120
Average Home Value$ 749,100272

Source: 2011 GFK MRI Subscriber Study