A publication of the Archaeological Institute of America

225,000
Guaranteed Rate Base
(MRI Doublebase 2012)
609,405
Average Monthly Page Views
(Google Analytics 2012)
293,341
Average Monthly Unique Visitors
(Google Analytics 2012)
Print Media Kit: Reader Profile
% ARCHAEOLOGY ARCHAEOLOGY INDEX
SEX
Male49.9103
Female50.197
AGE
35+12.0n/a
50+86.6na
Median Age66.9147
MARITAL STATUS
Married 56.5103
EDUCATION
Post Graduate Degree 29.5328
Graduated College + 71.2286
Any College89.2162
OCCUPATION
Arts, Design, Food, Sports4.2186
Education, Training, Library15.0232
Healthcare Practitoners10.1185
Technical2.9258
Legal2.9258
Management22.9206
Professional and Related40.5182
Retired53.6322
Working37.362
HOUSEHOLD INCOME
$200,000 +6.2136
$100,000 - 199,99916.5n/a
$75,000 +11.281
Median Income$65,300109
75,000 +$185,700120
NET WORTH
$1,000,000 +12.9n/a
$500,000 +44.3n/a
Median Net Worth$ 429,900n/a
Average Net Worth$584,200n/a
OWN HOME
200,000 +11.7135
250,000 +7.9120
Average Home Value$ 749,100272

Source: 2011 GFK MRI Subscriber Study