A publication of the Archaeological Institute of America

225,000
Guaranteed Rate Base
(MRI Doublebase 2012)
850,000
Average Monthly Page Views
(Google Analytics)
300,000
Average Monthly Unique Visitors
(Google Analytics)
1,100,000+
Facebook "Likes"
Print Media Kit: Types of Travel
ACTIVITIES % ARCHAEOLOGY % WITH KIDS
Adventure Travel21.117.9
Archaeological Dig2.82.3
Arch./Historical Sites41.236.1
Beach Camping/Hiking32.324.7
Cruise 16.015.4
Cultural Travel 36.533.9
Eco Travel 4.63.9
General Sightseeing60.254.2
Golf/Tennis 9.18.8
Nature/Scenic Trip 28.624.2
Spa 4.03.9
Volunteerism3.93.7
None8.217.5
CRUISES % ARCHAEOLOGY ARCHAEOLOGY INDEX
Took a Cruise21.2250
3 Cruises14.1165
4+ Cruises6.7229
Caribbean Cruise48.2--
Europe33.5--
Alaska22.9--
Soth America8.8--
Canada5.9--
Other19.4--

Source: 2011 GFK MRI Subscriber Study