A publication of the Archaeological Institute of America

225,000
Guaranteed Rate Base
(MRI Doublebase 2012)
609,405
Average Monthly Page Views
(Google Analytics 2012)
293,341
Average Monthly Unique Visitors
(Google Analytics 2012)
Print Media Kit: Types of Travel
ACTIVITIES % ARCHAEOLOGY % WITH KIDS
Adventure Travel21.117.9
Archaeological Dig2.82.3
Arch./Historical Sites41.236.1
Beach Camping/Hiking32.324.7
Cruise 16.015.4
Cultural Travel 36.533.9
Eco Travel 4.63.9
General Sightseeing60.254.2
Golf/Tennis 9.18.8
Nature/Scenic Trip 28.624.2
Spa 4.03.9
Volunteerism3.93.7
None8.217.5
CRUISES % ARCHAEOLOGY ARCHAEOLOGY INDEX
Took a Cruise21.2250
3 Cruises14.1165
4+ Cruises6.7229
Caribbean Cruise48.2--
Europe33.5--
Alaska22.9--
Soth America8.8--
Canada5.9--
Other19.4--

Source: 2011 GFK MRI Subscriber Study