A publication of the Archaeological Institute of America
A publication of the Archaeological Institute of America
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| ACTIVITIES | % ARCHAEOLOGY | % WITH KIDS |
| Adventure Travel | 21.1 | 17.9 |
| Archaeological Dig | 2.8 | 2.3 |
| Arch./Historical Sites | 41.2 | 36.1 |
| Beach Camping/Hiking | 32.3 | 24.7 |
| Cruise | 16.0 | 15.4 |
| Cultural Travel | 36.5 | 33.9 |
| Eco Travel | 4.6 | 3.9 |
| General Sightseeing | 60.2 | 54.2 |
| Golf/Tennis | 9.1 | 8.8 |
| Nature/Scenic Trip | 28.6 | 24.2 |
| Spa | 4.0 | 3.9 |
| Volunteerism | 3.9 | 3.7 |
| None | 8.2 | 17.5 |
| CRUISES | % ARCHAEOLOGY | ARCHAEOLOGY INDEX |
| Took a Cruise | 21.2 | 250 |
| 3 Cruises | 14.1 | 165 |
| 4+ Cruises | 6.7 | 229 |
| Caribbean Cruise | 48.2 | -- |
| Europe | 33.5 | -- |
| Alaska | 22.9 | -- |
| Soth America | 8.8 | -- |
| Canada | 5.9 | -- |
| Other | 19.4 | -- |
Source: 2011 GFK MRI Subscriber Study
