ACTIVITIES | % ARCHAEOLOGY | % WITH KIDS |
Adventure Travel | 21.1 | 17.9 |
Archaeological Dig | 2.8 | 2.3 |
Arch./Historical Sites | 41.2 | 36.1 |
Beach Camping/Hiking | 32.3 | 24.7 |
Cruise | 16.0 | 15.4 |
Cultural Travel | 36.5 | 33.9 |
Eco Travel | 4.6 | 3.9 |
General Sightseeing | 60.2 | 54.2 |
Golf/Tennis | 9.1 | 8.8 |
Nature/Scenic Trip | 28.6 | 24.2 |
Spa | 4.0 | 3.9 |
Volunteerism | 3.9 | 3.7 |
None | 8.2 | 17.5 |
CRUISES | % ARCHAEOLOGY | ARCHAEOLOGY INDEX |
Took a Cruise | 21.2 | 250 |
3 Cruises | 14.1 | 165 |
4+ Cruises | 6.7 | 229 |
Caribbean Cruise | 48.2 | -- |
Europe | 33.5 | -- |
Alaska | 22.9 | -- |
Soth America | 8.8 | -- |
Canada | 5.9 | -- |
Other | 19.4 | -- |
Source: 2011 GFK MRI Subscriber Study