% WHO DO NOT SUBSCRIBE | % WHO DO NOT REGULARLY READ* | |
American Heritage | 96.6 | 94.3 |
Audubon | 93.1 | 92.6 |
Conde Nast Traveler | 96.5 | 95.2 |
Budget Travel | 96.5 | 96.9 |
Discover | 86.7 | 82.8 |
National Geographic | 59.0 | 48.0 |
National Geographic Traveler | 93.9 | 92.2 |
Natural History | 96.3 | 93.5 |
Scientific American | 92.6 | 87.5 |
The New Yorker | 93.0 | 88.8 |
Smithsonian | 57.2 | 52.8 |
None of These | 64.8 | 74.0 |
*Read regularly is 3 out of 4 issues
Source: 2011 GFK MRI Subscriber Study