A publication of the Archaeological Institute of America

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% WHO DO NOT
SUBSCRIBE
% WHO DO NOT
REGULARLY READ*
American Heritage96.694.3
Audubon93.192.6
Conde Nast Traveler96.595.2
Budget Travel96.596.9
Discover86.782.8
National Geographic59.048.0
National Geographic Traveler93.992.2
Natural History96.393.5
Scientific American92.687.5
The New Yorker93.088.8
Smithsonian57.252.8
Scientific American96.595.6
None of These64.874.0

*Read regularly is 3 out of 4 issues

Source: 2011 GFK MRI Subscriber Study